ABSTRACT
Mangrove tourism is one of the tourist destinations offered by tourism managers that is currently gaining popularity and popularity among tourists. Keeping tourists coming back can be a very effective strategy for developing tourist destinations. This study employs Experiential Marketing as a strategy to increase tourist interest. Because research in the field of experiential marketing in nature tourism destinations such as mangrove tourism is still limited, the topics of this study are experiential marketing and visitor visit intention. The purpose of this study was to determine the impact of strategic experiential modules (SEMs) on visitor revisits intention. The research method used is quantitative with the variable dimensions of SEMs and visitor revisits intention, a sample of 93 tourists with a purposive sampling technique, and multiple linear regression analysis techniques. The results showed that the sense, act, and relate variables had a positive and significant impact on the visitor revisits intention, while the feel variable had a positive but not significant impact, and the think variable had a negative but not significant impact on the visitor revisits intention.
ABSTRACT
This study aims to explore the potential for tourist scams that have occurred in the tourism industry. This research uses a bibliometric system. The data source comes from Scopus and SINTA indexed papers. The number of documents used is 110 papers. Based on the results of the study shows that there are 28 tourist scam schemes. Of the 28 schemes, price scams are the most common schemes in 48 papers. Other methods, such as corruption (38 documents), service scams (34 articles), fake products/souvenirs (23 articles), and food scams (30 papers). Meanwhile, in Indonesia, there were 17 tourist scam schemes found.
ABSTRACT
This study aims to determine the growth factors, strategies, and performance of SMART. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound in the form of an effective process for determining and achieving business goals. The research design is a mix of methods to collect, process, and analyze data systematically and directly so that research can be carried out properly. Our findings reveal that the actual condition of the recovery of tourism industry, especially in Bangkalan, Sumenep, and Pamekasan regencies is getting better. The main challenge for the post-pandemic tourism industry is to promote local tourism on the international stage. It can be concluded that the SMART tourism framework can provide opportunities for businesses to determine their goals in facing the challenges of the tourism industry. Also, these findings reveal a lack of critical literature examining the assumptions of smart tourism and questioning its feasibility and positive experiential, economic and social impacts on local communities. This study proposes a research agenda that is far from comprehensive by understanding SMART's tourism potential and possible shortcomings and becomes a recommendation for government policies in the context of restoring the tourism industry in Indonesia.